Forbes.com reports that six of the seven worst cars on the road are produced by either GM or Chrysler Corporation, the two auto companies which received billions of dollars in government bailout funds. Sadly, the seventh car on the list is also American made, a Ford product.
GM has experienced a surge in sales in recent months. Unfortunately just because GM’s cars are selling well now doesn’t mean they’re the best bet for durability or value — yet. If quality isn’t improved, it is not likely that the improved sales can be sustained. The public may be attracted to low price for a while, especially during a prolonged recession. But history shows that premium quality creates customer loyalty in the long run. For example, despite the headlines regarding Toyota’s recent quality problems, their sales continue to be impressive, both among existing as well as new customers. The message is that, in the long run, quality pays.