Have you ever tried to shop online, only to find that the website wasn’t working efficiently, or clicked on a page only to find the link broken? Have you suffered through slow internet, applications that crash, email programs that do unexpected things? Of course you have. We all have.

According to a recent article from Wired, we’ve come to expect high quality from physical products such as cars, phones, and televisions, largely in part to supply-chain management techniques such as Six Sigma. Six Sigma quality means 3.4 defects per a million units. It means you’re going to get what you pay for.

If, however, the quirky, non-standard, and unreasonably low expectations of the digital world were placed on the physical world, the article notes, there would be new cars with doors and switches missing. They wouldn’t be the right color. We wouldn’t be happy, but we would accept that as simply the way things were.

But if we applied our physical world expectations to the digital world, what would we get? A better product. If companies managed their digital supply-chain the way companies manage their physical supply chain, the article states, the technologies we rely on so much these days would be of Six Sigma quality, not two sigma quality.

What can Six Sigma training do for you? Well, if you own or work for a company that serves its customers online, it could help you to bring a quality and efficiency to your product that people will — more and more — come to expect.

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